Bacardi 'Strut your Stuff' Campaign Concept - NE-Creative

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Bacardi 'Strut your Stuff' Campaign Concept

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An idea we entered into competition for Bacardi. The idea had to involve fun flirting with Bacardi. We came across peacock feathers during our research. It was amazing how similar the 'eye' patterns on their tails were to the Bacardi logo. So we simply switched the 2. The strapline 'Strut your Stuff' implies the harmless posing and flirting that can be achieved with Bacardi whilst also relating to the way peacocks strut their stuff and flirt in nature.
- 9 March 2011
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NE-Design is a creative agency that is focussed on delivering results by integrating innovative ideas and expressive design together.
We capture relevant insights in companies and help them achieve success in what they do by working creatively across a number of formats including print, web and moving image. Our enthusiastic team endeavour to deliver the very best work possible for our clients.
E: nick@ne-design.co.uk
T: 07590369321

About NE- Design

NE-Design is a creative agency that is focussed on delivering results by integrating innovative ideas and expressive design together.
We capture relevant insights in companies and help them achieve success in what they do by working creatively across a number of formats including print, web and moving image. Our enthusiastic team endeavour to deliver the very best work possible for our clients.
E: nick@ne-design.co.uk
T: 07590369321
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