Bacardi 'Break the Ice' Campaign Concept - NE-Creative

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Bacardi 'Break the Ice' Campaign Concept

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Another idea we entered into competition for Bacardi. The idea had to involve fun flirting with Bacardi. An insight we found during research was the way flirting is used as an 'ice breaker' between people. This can relate to the drink having ice broken into it and breaking the barriers between. Our ideas that you can see here show 'frozen moments' that capture a second in time that when broken can continue. This same idea could easily be taken onto TV etc. This can be complimented by other medias such as ambient as you can see in the last image where the 'pull' handle on the door is used in a cheeky way to strengthen the campaign.
- 9 March 2011
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NE-Design is a creative agency that is focussed on delivering results by integrating innovative ideas and expressive design together.
We capture relevant insights in companies and help them achieve success in what they do by working creatively across a number of formats including print, web and moving image. Our enthusiastic team endeavour to deliver the very best work possible for our clients.
E: nick@ne-design.co.uk
T: 07590369321

About NE- Design

NE-Design is a creative agency that is focussed on delivering results by integrating innovative ideas and expressive design together.
We capture relevant insights in companies and help them achieve success in what they do by working creatively across a number of formats including print, web and moving image. Our enthusiastic team endeavour to deliver the very best work possible for our clients.
E: nick@ne-design.co.uk
T: 07590369321
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